A studio built on shipped systems.

A studio built on shipped systems.

A studio built on shipped systems.

We started tbd® after watching too many good AI ideas die in pilot. Now we get automation into real, daily use.

We started tbd® after watching too many good AI ideas die in pilot. Now we get automation into real, daily use.

3x
3x

Faster than manual process

70%
70%

Manual steps removed on average

3x

Faster than manual process

70%

Manual steps removed on average

Founded in 2023 by engineers who kept watching good AI ideas die in pilot, tbd® now builds automation that runs every day across EU and US teams.

Founded in 2023 by engineers who kept watching good AI ideas die in pilot, tbd® now builds automation that runs every day across EU and US teams.

CEMax

Team standing together in a modern office

CEMax

Team standing together in a modern office
80+
80+
80+

Systems in production.

19days
19days
19days

Average time to first launch.

3 years

since the first shipped system

3 years

since the first shipped system

2 sprints

before you see it running

2 sprints

before you see it running

99.9%

uptime across live builds

99.9%

uptime across live builds

80+

systems in production

80+

systems in production

Before this studio, we built software inside startups and big companies. Everywhere we went, the same thing happened. Someone would demo an AI tool, everyone would get excited, and six months later nothing had changed in how the team worked.

Before this studio, we built software inside startups and big companies. Everywhere we went, the same thing happened. Someone would demo an AI tool, everyone would get excited, and six months later nothing had changed in how the team worked.

Before this studio, we built software inside startups and big companies. Everywhere we went, the same thing happened. Someone would demo an AI tool, everyone would get excited, and six months later nothing had changed in how the team worked.

Smiling woman

Priya Nair

Head of Support

Audit

Build

Integrate

Maintain

Track record.

Track record.

Track record.

We build systems that survive the handover. Careful scoping and a human kept in the loop.

Helpnest, Radius

Helpnest, Radius

2025-2026

Invoice and ops pipelines

Cargolane, Leapyear

2024-2025

Internal AI tools

Bramble, Kestrel

2023-2024

Our team.

Our team.

Our team.

You talk to the people building your system. That is the whole org chart.

Dana Cho

CEMax

AUTOMATION LEAD WORKFLOWS & INTEGRATIONS

Dana Cho

CEMax

AUTOMATION LEAD WORKFLOWS & INTEGRATIONS

Sam Whitfield

CEMax

FOUNDER

Sam Whitfield

CEMax

FOUNDER

Lena Brandt

CEMax

DELIVERY LEAD YOUR POINT OF CONTACT

Lena Brandt

CEMax

DELIVERY LEAD YOUR POINT OF CONTACT

Ravi Menon

CEMax

AI ENGINEER

Ravi Menon

CEMax

AI ENGINEER

Solutions

Five solutions, one solution suite, modular architecture, single source of truth.

/01

CEMax CEM Suite

CEMax CEM core solution suite

AI agent workflow interface

Audit

Auto drafting

Human handoff

24/7 running

/02

Voice AI.

Voice AI agents.

Automated workflow integration interface

App to app

No manual copy

Triggers

/03

Omnichannel.

Empower customers to connect via all communication types.

Custom AI application dashboard

Internal tools

Chat interfaces

Your branding

Fast search

/04

Queue Management .

End to End QM, Manage Walkins and allow home scheduling.

Data integration and analytics interface

50+ tools

Nightly syncs

Dedup

APIs

/05

Low code – No Code (LCNC)

Build sophisticated AI and workflow-based solutions, via drag & drop visual designer.

AI system monitoring dashboard

Monitoring

Fixes

Improvements

Uptime checks

Solutions

Five solutions, one solution suite, modular architecture, single source of truth.

/01

CEMax CEM Suite

CEMax CEM core solution suite

AI agent workflow interface

Audit

Auto drafting

Human handoff

24/7 running

/02

Voice AI.

Voice AI agents.

Automated workflow integration interface

App to app

No manual copy

Triggers

/03

Omnichannel.

Empower customers to connect via all communication types.

Custom AI application dashboard

Internal tools

Chat interfaces

Your branding

Fast search

/04

Queue Management .

End to End QM, Manage Walkins and allow home scheduling.

Data integration and analytics interface

50+ tools

Nightly syncs

Dedup

APIs

/05

Low code – No Code (LCNC)

Build sophisticated AI and workflow-based solutions, via drag & drop visual designer.

AI system monitoring dashboard

Monitoring

Fixes

Improvements

Uptime checks

Solutions

Five solutions, one solution suite, modular architecture, single source of truth.

/01

CEMax CEM Suite

CEMax CEM core solution suite

AI agent workflow interface

Audit

Auto drafting

Human handoff

24/7 running

/02

Voice AI.

Voice AI agents.

Automated workflow integration interface

App to app

No manual copy

Triggers

/03

Omnichannel.

Empower customers to connect via all communication types.

Custom AI application dashboard

Internal tools

Chat interfaces

Your branding

Fast search

/04

Queue Management .

End to End QM, Manage Walkins and allow home scheduling.

Data integration and analytics interface

50+ tools

Nightly syncs

Dedup

APIs

/05

Low code – No Code (LCNC)

Build sophisticated AI and workflow-based solutions, via drag & drop visual designer.

AI system monitoring dashboard

Monitoring

Fixes

Improvements

Uptime checks

CEMax Innovation Lab

Innovation Lab

01

Meetings:

None

Viewer

No time, read only

Meeting summaries

Survey results

CEMax roadmap

Submit requests

02

Meetings:

1/Month

Active Member.

Best

Brilliant minds work together

Participate in meetings

Brainstorming sessions

Access to CEMax's R&D

Early aceess to updates

03

Meetings:

1/Quarter

Quarterly Member.

Busy executive

Quarterly Meetings

Survey results

Submit requests

Meeting summaries

Woman laying on the couch

CEMax’s platform makes it effortless to engage with customers throughout their journeys.

CEMax Innovation Lab

Innovation Lab

01

Meetings:

None

Viewer

No time, read only

Meeting summaries

Survey results

CEMax roadmap

Submit requests

02

Meetings:

1/Month

Active Member.

Best

Brilliant minds work together

Participate in meetings

Brainstorming sessions

Access to CEMax's R&D

Early aceess to updates

03

Meetings:

1/Quarter

Quarterly Member.

Busy executive

Quarterly Meetings

Survey results

Submit requests

Meeting summaries

Woman laying on the couch

CEMax’s platform makes it effortless to engage with customers throughout their journeys.

CEMax Innovation Lab

Innovation Lab

01

Meetings:

None

Viewer

No time, read only

Meeting summaries

Survey results

CEMax roadmap

Submit requests

02

Meetings:

1/Month

Active Member.

Best

Brilliant minds work together

Participate in meetings

Brainstorming sessions

Access to CEMax's R&D

Early aceess to updates

03

Meetings:

1/Quarter

Quarterly Member.

Busy executive

Quarterly Meetings

Survey results

Submit requests

Meeting summaries

Woman laying on the couch

CEMax’s platform makes it effortless to engage with customers throughout their journeys.

FAQ

Any Questions?

CEMax gives you the flexibility to choose. It has full CRM capabilities, so you can use it to replace your current CRM and manage customer records, conversations, and feedback all in one platform. If you prefer to keep your existing CRM, CEMax works alongside it, handling engagement across chat, text, email, WhatsApp, and social media while your CRM remains the system of record. Either way, you get a complete view of the customer. If you go with the replacement option, that also strengthens the single-source-of-truth story, since customer records and conversations live in the same place.

Want to skip the FAQ?

Talk to an engineer directly.

Any Questions?

CEMax gives you the flexibility to choose. It has full CRM capabilities, so you can use it to replace your current CRM and manage customer records, conversations, and feedback all in one platform. If you prefer to keep your existing CRM, CEMax works alongside it, handling engagement across chat, text, email, WhatsApp, and social media while your CRM remains the system of record. Either way, you get a complete view of the customer. If you go with the replacement option, that also strengthens the single-source-of-truth story, since customer records and conversations live in the same place.

Want to skip the FAQ?

Talk to an engineer directly.

FAQ

Any Questions?

CEMax gives you the flexibility to choose. It has full CRM capabilities, so you can use it to replace your current CRM and manage customer records, conversations, and feedback all in one platform. If you prefer to keep your existing CRM, CEMax works alongside it, handling engagement across chat, text, email, WhatsApp, and social media while your CRM remains the system of record. Either way, you get a complete view of the customer. If you go with the replacement option, that also strengthens the single-source-of-truth story, since customer records and conversations live in the same place.

Want to skip the FAQ?

Talk to an engineer directly.

CEMax

CEMax INNOVATION CENTER

Show us your most demanding challenge.

Our innovation center is ready to show you how your most challenging problem can be addressed with the CEMax CEM Suite. Solve the hardest one, and the rest falls into place.

White peony flower in black and white

CEMax

CEMax INNOVATION CENTER

Show us your most demanding challenge.

Our innovation center is ready to show you how your most challenging problem can be addressed with the CEMax CEM Suite. Solve the hardest one, and the rest falls into place.

White peony flower in black and white

CEMax

CEMax INNOVATION CENTER

Show us your most demanding challenge.

Our innovation center is ready to show you how your most challenging problem can be addressed with the CEMax CEM Suite. Solve the hardest one, and the rest falls into place.

White peony flower in black and white

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